Meet our new brand!

Learning Bubbles is now iSkala!

ISKALA NEWS

2 min read

Since logos are the first thing our clients see, and we always get feedback from our leads that the brand of Learning Bubbles is not really representing our identity. When we started Learning Bubbles we were targeting a totally different audience, Like fresh graduates, and job seekers who are looking for a job.

As customer-centric guys, we decided to revamp our brand to another one that really reflects our services, objectives, and the clients we are targeting.

Problem Statment

Since we started and most of our audience were having the impression that Learning Bubbles is something for young students, not a profesional company that deliver world class training/consultation to growing startups, SMEs or even corporates.

Yet the stairs were meant to refer to growth, development and learning, however the word bubbles was giving the impression that the content that we deliver is not sustainable.

Overall the logo was not clear for alot of people, and not attractive when using on designs, not matching the trendy designs and not matching our new line of services; consultations and business development services.As customer-centric guys, we decided to revamp our brand to another one that really reflects our services, objectives, and the clients we are targeting.

Creations Process

Internally we spent tens of hours to define what are our objectives, what is our current status, where do we want to position our selves etc ..

Next was creating an endless sheet with all suggested brand names every member in the team thinks is matching our new brand. And finally, we came up with iSkala.

What is iSkala? Is a twist from the Spanish word escala which means scale or ladder (As a symbol of growth)

iSkala.net domain was available and it was one of our criteria is to find a short business name and have an available .com or .net domains.

Design Phase, Accordingly we reached out to the talented Ali Ebrahim and we went through several meetings. for discovery, inspiration, brainstorming, and several iterations on the designed concepts.

The Result

With the new logo we injected bar chart concept + fast forward + partnerships symbol embedded to get the above logo.

Hope you enjoyed the reading and please spread the word to the whole world!

Address

86 Moharam Bek St, Alexandria, Egypt

Contacts

+20 100 3138 188
info@iskala.net

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